Landscape photo of 5 lodges at Cavallo Point Lodge
The allure of Southern France lingers long after the vacation ends. The French Riviera, or Côte d'Azur, is a slice of Mediterranean paradise that beckons travelers with its azure waters, charming villages, and world-class cuisine. As my husband is from Europe, my family is lucky to visit most summers, and this time, I found myself yearning to capture the essence of our experiences in a tangible form. At Sethi Couture, our mission has always been to weave personal stories into our jewelry designs. I found myself inspired by the intricate patterns and lush foliage adorning entryways and the movement of the sea.
Doorway framed by lush foliage  Blue door with ornamental plant hangers Yellow building on the waterfront  Pratima smiles with her cousin Alix

A few favorite towns: Cannes, Saint Paul de Vence and St. Tropez

Cannes goes beyond the red carpet, with a stroll along La Croisette, the iconic waterfront promenade, and soak in the views of luxury yachts bobbing in the harbor. For a taste of local life, venture into Le Suquet, the old town, where narrow cobblestone streets lead to panoramic vistas of the bay.

Perched atop a hill, Saint Paul de Vence is a medieval village and living gallery. I first visited was with my sister, while she was in college and I was preparing for my MBA at USC. We took a trip to the South of France where we fell in love with this little town.
Wandering through winding alleyways lined with art studios and boutiques is always a delight. the Fondation Maeght, just outside the village walls, houses an impressive collection of modern and contemporary art. As the sun sets, enjoy a glass of local rosé at La Colombe d'Or, a restaurant once frequented by Picasso and Matisse.

Glass of rose with dinner

St. Tropez is a fishing village turned jet-set destination, striking a perfect balance between luxury and authenticity. Start your day at the bustling Place des Lices market, then cool off at one of the famous beaches like Pampelonne. For a quieter experience, explore the coastal path that winds around the peninsula, offering breathtaking sea views.

The Quest for Perfect Baguettes and Cheese

No trip to the Côte d'Azur is complete without indulging in one of my favorite treats: baguettes and cheese. For the best baguettes, seek out local boulangeries that display the "Baguette de Tradition" sign, indicating they follow strict traditional methods. In Cannes, try Boulangerie Jean-Luc Pelé, known for its artisanal breads.

As for cheese, the region offers an abundance of local varieties. Visit fromageries or local markets to sample Banon, a goat cheese wrapped in chestnut leaves, or Brousse du Rove, a fresh cheese made from goat's milk. In St. Tropez, La Tarte Tropézienne is a must-visit for its eponymous cream-filled brioche, a local delicacy.

The Côte d'Azur is a feast for all senses. From the glitz of Cannes to the artistic soul of St. Paul de Vence and the sun-soaked beaches of St. Tropez, each destination offers its own unique flavor. Pair these experiences with the simple pleasure of a perfectly crusty baguette and a wedge of locally crafted cheese, and you have the recipe for an unforgettable French Riviera adventure.

Pratima's daughter Amelie carries a baguette
  Collection of carrots Collection of tomatoes
La Mer: Wearable Memories of the Mediterranean
Our newest pieces in the La Mer silhouette emerged as the perfect embodiment of this Provençal sojourn. Building on the elegant simplicity of our Sona Collection, La Mer offers lightweight pieces ideal for both travel and everyday wear. The design captures the serene beauty of the Mediterranean coastline, with its rippled texture evoking the gentle lapping of waves against sun-warmed shores. View our new La Mer Wide Huggies, La Mer Narrow Band, La Mer Band, La Mer Huggies and La Mer Bangle below.
Sethi Couture La Mer Wide Huggies  Sethi Couture La Mer Stacking Ring stacked with other Sethi Couture stacking rings Sethi Couture La Mer Wide Stacking Ring stacked with other Sethi Couture stacking rings  Sethi Couture La Mer Huggies
Sethi Couture La Mer Styles

Leave a comment