PRIVACY POLICY

Sethi Couture (“Sethi Couture,” “we,” “us,” or “our”) respects your privacy and is committed to protecting the personal information you share with us. This Privacy Policy describes how we collect, use, disclose, and protect information when you visit sethicouture.com (the “Site”), make a purchase, contact us, sign up for communications, or otherwise interact with Sethi Couture.

By using our Site, you acknowledge the practices described in this Privacy Policy.

THE INFORMATION WE COLLECT

Depending on how you interact with Sethi Couture, we may collect the following categories of personal information:

  • Contact information, such as your name, email address, telephone number, billing address, and shipping address.
  • Order and transaction information, such as the products you purchase, order history, returns, exchanges, and other information related to your transactions with us.
  • Account information, if you create an account on our Site.
  • Communications, including information you provide when you contact us, submit an inquiry, request customer service, schedule an appointment, or otherwise communicate with us.
  • Marketing preferences, including whether you have chosen to receive email or other marketing communications from us.
  • Device and usage information, such as your IP address, browser type, device type, operating system, pages viewed, referring URLs, interactions with our Site, and similar technical information collected through cookies and related technologies.

PAYMENT INFORMATION

Sethi Couture does not store your credit card, debit card, or other payment-card information.

Payments made through our Site are processed securely by Shopify and/or third-party payment providers. Payment information provided during checkout is handled by those payment processors in accordance with their own privacy and security practices.

We may receive limited information relating to a transaction, such as confirmation that a payment was successfully processed, the payment method used, and transaction details necessary to fulfill and maintain records of your order.

HOW WE USE YOUR INFORMATION

We may use personal information to:

  • Process and fulfill purchases, returns, exchanges, repairs, and other transactions;
  • Communicate with you regarding your orders or inquiries;
  • Provide customer service and respond to requests;
  • Maintain customer accounts and transaction records;
  • Send marketing communications when you have elected to receive them;
  • Personalize and improve your experience on our Site;
  • Understand how customers use our Site and measure Site performance;
  • Conduct analytics and improve our products, services, and marketing;
  • Help prevent fraud, unauthorized transactions, and other security issues;
  • Comply with applicable laws, regulations, and legal obligations; and
  • Protect the rights, property, and safety of Sethi Couture, our customers, and others.

COOKIES AND SIMILAR TECHNOLOGIES

Our Site uses cookies and similar technologies to operate the Site, remember preferences, understand how visitors interact with our Site, measure performance, and support advertising and marketing activities.

Some cookies are necessary for the Site to function properly. Other cookies, including certain analytics and advertising cookies, may be optional depending on your location and applicable law.

Where available, you may manage or opt out of non-essential cookies through the cookie preference controls provided on our Site.

We may use third-party services, including Shopify, Google, Meta, and other technology, analytics, or advertising providers, that use cookies, pixels, or similar technologies in connection with our Site and advertising activities.

Your browser may also allow you to block or delete cookies. Please note that disabling certain cookies may affect the functionality or performance of portions of our Site.

Where required by applicable law, we honor recognized privacy preference signals, such as Global Privacy Control, for requests to opt out of certain sharing or targeted advertising activities.

HOW WE DISCLOSE INFORMATION

We may disclose personal information to service providers and other parties that assist us in operating our business, including:

  • Shopify and ecommerce service providers;
  • Shipping and fulfillment providers;
  • Payment processors;
  • Website hosting and technology providers;
  • Email and marketing service providers;
  • Analytics and advertising providers;
  • Customer service providers;
  • Professional advisers, including accountants, attorneys, and consultants; and
  • Government agencies, regulators, law enforcement, or other parties when disclosure is required or permitted by law.

SALE, SHARING, AND TARGETED ADVERTISING

Sethi Couture does not sell personal information for money.

Certain privacy laws, however, define “sale” or “sharing” broadly and may consider some uses of cookies and advertising technologies to constitute the sale or sharing of personal information or the use of personal information for targeted or cross-context behavioral advertising.

Where required by applicable law, you may opt out of these activities using the privacy or cookie preference controls available on our Site.

EMAIL MARKETING

If you sign up to receive emails from Sethi Couture, we may send you information about new products, collections, events, promotions, and other news.

You may unsubscribe from marketing emails at any time by using the unsubscribe link contained in our marketing emails.

Even if you unsubscribe from marketing communications, we may continue to send you non-marketing communications relating to transactions, orders, customer service requests, or other interactions with us.

SMS MARKETING

Text messaging originator opt-in data and consent will not be sold, rented, or shared with any third parties for marketing or promotional purposes.

SHOPIFY

Our online store is hosted by Shopify, which provides the ecommerce platform that enables us to sell our products and services online.

Shopify may process information about your use of our Site and your transactions as part of providing its services to us. Shopify's processing of personal information is also subject to its own privacy practices.

Depending on the services and privacy settings enabled on our Shopify store, Shopify may provide additional privacy choices regarding its processing of personal information.

SOCIAL MEDIA AND THIRD-PARTY SERVICES

Our Site may contain links to social media platforms or other third-party websites and services, including platforms such as Instagram, Facebook, Pinterest, and others.

When you interact with these platforms or follow a link to a third-party website, the third party's privacy policy and practices apply. We encourage you to review the privacy policies of the services you use.

DATA RETENTION

We retain personal information for as long as reasonably necessary to fulfill the purposes for which it was collected, including providing products and services, maintaining business and transaction records, complying with legal, accounting, and tax obligations, resolving disputes, and enforcing agreements.

Retention periods may vary depending on the type of information and the reason we collected it.

DATA SECURITY

We use reasonable administrative, technical, and physical safeguards designed to protect personal information against unauthorized access, loss, misuse, alteration, or disclosure.

However, no method of transmission over the Internet or method of electronic storage is completely secure, and we cannot guarantee absolute security.

YOUR PRIVACY RIGHTS

Depending on where you live, applicable privacy laws may provide you with certain rights regarding your personal information. These may include the right to:

Request information about the personal information we collect, use, or disclose;

  • Request access to personal information we maintain about you;
  • Request correction of inaccurate personal information;
  • Request deletion of certain personal information;
  • Obtain a copy of certain personal information;
  • Opt out of certain sales, sharing, or targeted advertising;
  • Withdraw consent where processing is based on consent; and
  • Appeal certain decisions regarding privacy requests where applicable

You will not be discriminated against for exercising privacy rights provided to you by applicable law.

To exercise a privacy right, please contact us at info@sethicouture.com or use the privacy controls available on our Site.

We may need to verify your identity before completing certain requests. We may also retain information when permitted or required by law, including records necessary for transactions, tax and accounting requirements, fraud prevention, dispute resolution, and other legitimate business purpose

CALIFORNIA PRIVACY RIGHTS

California residents may have additional rights under the California Consumer Privacy Act, as amended by the California Privacy Rights Act (“CCPA”), if the law applies to Sethi Couture or the particular processing activity.

These rights may include the right to know and access certain personal information, request correction or deletion of certain information, and opt out of the sale or sharing of personal information.

Sethi Couture does not sell personal information in exchange for money. As described above, certain advertising or analytics activities involving cookies or similar technologies may nevertheless be considered “sharing” under California law.

Where applicable, California residents may exercise their right to opt out through the privacy choices or data-sharing opt-out controls available on our Site. Where required by law, we also recognize Global Privacy Control signals as an opt-out request.

California consumers have the right not to receive discriminatory treatment for exercising applicable privacy rights.

INTERNATIONAL VISITORS

If you access our Site from outside the United States, your personal information may be transferred to, processed, or stored in the United States or other countries where Sethi Couture or our service providers operate.

Depending on your location, you may have additional rights under applicable privacy laws, including rights to access, correct, delete, restrict, or object to certain processing of your personal information.

Where consent is required for the use of non-essential cookies or similar technologies, we provide mechanisms to obtain and manage that consent.

CHILDREN'S PRIVACY

Our Site and products are intended for a general audience and are not directed to children.

We do not knowingly collect personal information from children in violation of applicable law. If you believe a child has provided us with personal information improperly, please contact us so that we can take appropriate action.

CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy periodically to reflect changes in our business practices, technology, legal requirements, or other factors.

When we make changes, we will update the “Last Updated” date at the top of this policy. Where required by law, we will provide additional notice regarding material changes.

CONTACT US

Should you have other questions or concerns about these privacy policies, please send us an e-mail at info@sethicouture.com

EFFECTIVE DATE

This policy is effective as of September 17th, 2026.