OUR STORY


Designing sisters Pratima and Prerna Sethi were raised by parents who are purveyors of rare and unusual diamonds, and so their childhood included an education in the world’s most exquisite stones, antique cuts, and rare natural color diamonds.
They realized early on the void in fine jewelry showcasing these beautiful stones in an everyday look. Rose cut diamonds were unknown in contemporary styles and color diamonds were perceived to be unattainable.
With that realization, Pratima and Prerna set out to design a collection of jewelry that told the story of vintage cuts and natural color diamonds as a juxtaposition of contemporary and classic, embodying an aesthetic of simplicity and celebration. Everyday jewelry that is meant to be collected and enjoyed, not tucked away in a box.
Combining their love of travel, architecture, and history with their passion for the natural beauty of color diamonds and unexpected vintage cuts of diamonds, Pratima and Prerna design a collection of elevated essentials that tells a story of the past, the present, and the future that can be cherished everyday. From the signature diamond stacking bands to the feminine silhouettes of vintage inspired collections, each Sethi Couture piece can be layered and collected to share her personal style and elevate the everyday.