Meet the Designers
Founded in 2009 in San Francisco by designing sisters Pratima and Prerna Sethi, Sethi Couture stems from a simple philosophy:
Elevate the Everyday.
Our Path to Jewelry
Daughters of purveyors of rare and unusual diamonds, we grew up with a childhood in proximity to exquisite
stones, resulting in an organic education of antique and vintage cut stones and rare natural color diamonds. An
immediate career in traditional jewelry, however, did not align for us immediately, and we each set out on our
own path.
We both pursued our formal education (Pratima received her MBA while Prerna studied architecture) before we
began separate careers within luxury and apparel goods.
Some innate desire to return to our roots, however, began to take hold within us, and in 2009, we launched our
first collection of fine jewelry as Sethi Couture.
A Brand is Born
Sethi Couture launched with natural diamond stacking rings in a kaleidoscope of colors: earthy champagne and
green diamonds, vivid pink and yellow diamonds, deep and glossy black diamonds.
These stacking rings quickly evolved into a collection of classic and contemporary silhouettes to mix and match
in endless ways to showcase the range of individual style.
The format of mixing and matching stacking rings led us to our core concept: curated ring stacks, which we
lovingly refer to as Sethi Stacks. Curated Sethi Stacks allow us to share stories where old meets new as a
meaningful celebration of your individual journey.
Inspired by Heritage
Growing up in California, we took many trips to India to visit our grandmothers in Rajasthan and Madhya Pradesh. The intricate beauty of the architecture of our heritage revealed a craftsmanship and attention to detail that defined a bygone time. Our connection to our heritage grew within us to become a source of endless inspiration. Today, the combination of California's nature-inspired motifs paired with the intricate details of Indian architecture can be found within our collection.
EXPLORE THE DUNES COLLECTION
