About Us
ABOUT US
Founded in 2009 in San Francisco by designing sisters Pratima and Prerna Sethi, Sethi Couture stems from a simple philosophy:
Elevate the Everyday.
A Brand is Born
Sethi Couture launched with natural diamond stacking rings in a kaleidoscope of colors: earthy champagne and green diamonds, vivid pink and yellow diamonds, deep and glossy black diamonds.
These stacking rings quickly evolved into a collection of classic and contemporary silhouettes to mix and match in endless ways to showcase the range of individual style.
The format of mixing and matching stacking rings led us to our core concept: curated ring stacks, which we lovingly refer to as Sethi Stacks. Curated Sethi Stacks allow us to share stories where old meets new as a meaningful celebration of your individual journey.
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The Inspiration
Inspired by nature and the subtle sophistication from Pratima and Prerna’s California home base, as well as the splendor of their Indian heritage, their designs draw on both cultures. Whether it is being drawn to flora and fauna or their love of architecture, patterns and design, each piece has a juxtaposition of contemporary and classic.