About Us
ABOUT US
Founded in 2009 in San Francisco by designing sisters Pratima and Prerna Sethi, Sethi Couture stems from a simple philosophy:
Elevate the Everyday.
Growing up as the daughters of purveyors of rare and unique diamonds, we were immersed in the world of exquisite stones from an early age. This background provided us with a natural education in antique and vintage cut stones, as well as rarenatural color diamonds. However, we didn't immediately pursue careers in traditional jewelry, instead choosing to carve our paths. Pratima earned MBA, while Prerna studied architecture, and we each began our careers in IT consulting, apparel goods, and then into luxury. Yet, a deep-seated desire to connect with our origins eventually emerged. This passion led us to launch our first collection of fine jewelry as Sethi Couture in 2009.
A Brand is Born
Sethi Couture launched with natural diamond stacking rings in a kaleidoscope of colors: earthy champagne and green diamonds, vivid pink and yellow diamonds, deep and glossy black diamonds.
These stacking rings quickly evolved into a collection of classic and contemporary silhouettes to mix and match in endless ways to showcase the range of individual style.
The format of mixing and matching stacking rings led us to our core concept: curated ring stacks, which we lovingly refer to as Sethi Stacks. Curated Sethi Stacks allow us to share stories where old meets new as a meaningful celebration of your individual journey.
